advertising theory


advertising theory
рекл. теория рекламы (теоретические и практические концепции планирования и проведения рекламной деятельности)
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Англо-русский экономический словарь.

Смотреть что такое "advertising theory" в других словарях:

  • Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… …   Wikipedia

  • Advertising Adstock — is a term coined by Simon Broadbent [Broadbent, S. (1979) One Way TV Advertisements Work , Journal of the Market Research Society Vol. 23 no.3.] to describe the prolonged or lagged effect of advertising on consumer purchase behavior. It is also… …   Wikipedia

  • Theory of planned behavior — In psychology, the theory of planned behavior is a theory about the link between attitudes and behavior. It was proposed by Icek Ajzen (last name sometimes spelled Aizen ) as an extension of the theory of reasoned action. It is one of the most… …   Wikipedia

  • Interference theory — Contents 1 History 2 Proactive Interference 2.1 Proactive Interference with Single and Multiple Lists 2.2 Proactive Interference and Context …   Wikipedia

  • Expectancy-value theory — Introduction Expectancy value theory was originally created in order to explain and predict individual s attitudes toward objects and actions. Originally the work of psychologist Martin Fishbein, the theory states that attitudes are developed and …   Wikipedia

  • Hierarchy-Of-Effects Theory — A hierarchical representation of how advertising influences a consumer s decision to purchase or not purchase a product or service over time. The hierarchy of effects theory is used to set up a structured series of advertising message objectives… …   Investment dictionary

  • Sex in advertising — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Remnant advertising — Remainder advertising (also known as remnant or last minute advertising) refers to the advertising space that a media company has been unable to sell.Depending on the medium, it could be ad space or time. Often it can be bought at a steep… …   Wikipedia

  • Critical theory — Horkheimer, Adorno, Habermas David Rasmussen HEGEL, MARX AND THE IDEA OF A CRITICAL THEORY Critical theory1 is a metaphor for a certain kind of theoretical orientation which owes its origin to Hegel and Marx, its systematization to Horkheimer and …   History of philosophy

  • Literary theory — in a strict sense is the systematic study of the nature of literature and of the methods for analyzing literature. [Culler 1997, p.1] However, literary scholarship since the 19th century often includes in addition to, or even instead of literary… …   Wikipedia

  • Expectancy violations theory — sees communication as the exchange of information that is high in relational content and can be used to violate the expectations of another, who will perceive the exchange either positively or negatively depending on the liking between the two… …   Wikipedia

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