- advertising theory
- рекл. теория рекламы (теоретические и практические концепции планирования и проведения рекламной деятельности)Syn:See:
Англо-русский экономический словарь.
advertising theory
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Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… … Wikipedia
Advertising Adstock — is a term coined by Simon Broadbent [Broadbent, S. (1979) One Way TV Advertisements Work , Journal of the Market Research Society Vol. 23 no.3.] to describe the prolonged or lagged effect of advertising on consumer purchase behavior. It is also… … Wikipedia
Theory of planned behavior — In psychology, the theory of planned behavior is a theory about the link between attitudes and behavior. It was proposed by Icek Ajzen (last name sometimes spelled Aizen ) as an extension of the theory of reasoned action. It is one of the most… … Wikipedia
Interference theory — Contents 1 History 2 Proactive Interference 2.1 Proactive Interference with Single and Multiple Lists 2.2 Proactive Interference and Context … Wikipedia
Expectancy-value theory — Introduction Expectancy value theory was originally created in order to explain and predict individual s attitudes toward objects and actions. Originally the work of psychologist Martin Fishbein, the theory states that attitudes are developed and … Wikipedia
Hierarchy-Of-Effects Theory — A hierarchical representation of how advertising influences a consumer s decision to purchase or not purchase a product or service over time. The hierarchy of effects theory is used to set up a structured series of advertising message objectives… … Investment dictionary
Sex in advertising — Marketing Key concepts Product marketing · Pricing … Wikipedia
Remnant advertising — Remainder advertising (also known as remnant or last minute advertising) refers to the advertising space that a media company has been unable to sell.Depending on the medium, it could be ad space or time. Often it can be bought at a steep… … Wikipedia
Critical theory — Horkheimer, Adorno, Habermas David Rasmussen HEGEL, MARX AND THE IDEA OF A CRITICAL THEORY Critical theory1 is a metaphor for a certain kind of theoretical orientation which owes its origin to Hegel and Marx, its systematization to Horkheimer and … History of philosophy
Literary theory — in a strict sense is the systematic study of the nature of literature and of the methods for analyzing literature. [Culler 1997, p.1] However, literary scholarship since the 19th century often includes in addition to, or even instead of literary… … Wikipedia
Expectancy violations theory — sees communication as the exchange of information that is high in relational content and can be used to violate the expectations of another, who will perceive the exchange either positively or negatively depending on the liking between the two… … Wikipedia
